About Us

Dont talk to me about politics!

             A strange way to start an introduction to our business, but after years of working within the system of network television and everything that goes with it, Square 1 Digital Media was always in the back of my mind as an eventuality. It has been no easy task getting to speed with the organization side of small business, but this in itself is something I can really relate to and further sympathize and work WITH our clients to more effectively grow their market share and overall profile.

             Once upon a time you made a good TV add and threw some airtime at it and viola, success. Television is still such an effective form of advertising , it will still give a positive result and (more importantly) good return on investment. However the Internet, as it has done with everything it touches, has impacted the way we view news, information and ultimately video advertising. The most effective way to tell people about what you do is through video. This will not change as we humans retain 30% (approximately) of what we either see or hear, but 80% of what we see AND hear. So psychologically speaking if you're NOT putting your product in a video, you're not being effective with your marketing.

              This is where you get back to square 1 so to speak. if it's digital media, we do it. Our jingles can be heard right round the country, we have done instructional videos for hospitals and OH&S videos for mining contractors, publicity for motion pictures, 3D animation and even filmed workout instructional videos for gyms.

              Our Team look forward to working with you and we will not be satisfied with our work until you are.

 

Nigel Parsons